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Cannes Lions for Isobar Brazil (Age Isobar)

Cannes Lions for Isobar Brazil (Age Isobar)

Age Isobar (Brazil) win a Bronze Cannes Lions for their campaign "We Deliver Your Download".

This excellent campaign for local movie rental store Cine 24 Horas was created to promote it's movie rental delivery service and combat the ongoing trend of people downloading movies over the internet. So, how a video neighbourhood rental store that wants to bring back customers, can promote its delivery service with only a small budget?