Malibu Rum challenged Isobar to  continue their consumer's "Summer State of Mind" into the drier Fall and Winter months. 

Isobar created the Beach Club, a subtly branded, build-a-business Facebook game, based on incremental achievement and feature unlocks, targeted to Malibu's key 21-29 year old demographic.  The game aims at keeping Malibu Rum top-of-mind through the off-season.    The game will run a minimum of one year and is open to all consumers, over the age of 21.   .